Accelerate your B2B success with a dual-strategy Head & Heart roadmap fueled by differentiation and trust – not SEM 


92% of marketers “doubt
that their lead generation strategy
is ‘very successful’” 
yet $9000 is spent monthly on average by SMBs on Google ads!

Why burn budget when there is a smarter way?

“Head and heart, 
not just head.”

John P Kotter 
Harvard Business Review 

A dual strategy Head & Heart roadmap combines by logic and emotion to accelerate with confidence.
Here's how:


LOGIC: Customer-centric strategic differentiation reduces friction in the pipeline


EMOTION: A strong “Why Us” story shortcuts complexity  with trust   

LOGIC + EMOTION: A network built on both fuels direct connections cost-effectively


Why does differentiation matter? 
According to Think with Google 
your B2B customer will research at least 12 competitors*
 in addition to you. 

My dual strategy makes it absolutely clear to your ideal  customer that your innovation is their best choice.  

Laura Fleming Schulte

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“IMHO, we did the biggest leap with regards to positioning in years!"

robotics scale up

“[Our story] speaks the right language for decision making audience.”

Automation Software Provider

“An expert in strategy, innovation and the digital world with a strong background in start-ups”

Regional Director,
B2B Sales & Marketing


"Laura clarified our best values to win against competitors and boosted conversions with delicious reasons why we’re better."

Food & Travel Platform

Your customized Go-To-Market tools drive recognition, traction and revenue: 


Strategy Workshop + Sweet Spot Market Map for clear differentiation

  • Cut the guesswork and boost ROI

  • Gain a clear view of your value against your competitors

  • Target qualified prospects with exactly the right offer for their needs


Inspiring "Why Us” story + Key Innovation Topics to win trust in your expertise fast

  • Expand awareness cost-effectively with logic and emotion

  • Educate prospects faster with a scalable personal touch

  • Empower your sales team with digital tools that build relationships

Step-by-step plan to scale your network quickly through LinkedIn and SEO content

  • Connect directly and personally with leads that convert

  • Win trust and credibility for your expertise in a scalable format

  • Attract prospects cost-effectively


Get in touch to find out how you can reach success faster with a Head & Heart roadmap



+1 510 423 1200

+49 157 3524 4077

Owner: Laura Fleming Schulte

Laura Fleming Schulte Consulting

Innere Wiener Strasse 18, 81667 Munich Germany


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