Accelerate your B2B success with a dual-strategy Head & Heart roadmap fueled by differentiation and trust – not SEM
92% of marketers “doubt
that their lead generation strategy is ‘very successful’” yet $9000 is spent monthly on average by SMBs on Google ads!
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Why burn budget when there is a smarter way?
“Head and heart,
not just head.”
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John P Kotter
“Accelerate”
Harvard Business Review
A dual strategy Head & Heart roadmap combines by logic and emotion to accelerate with confidence.
Here's how:
LOGIC: Customer-centric strategic differentiation reduces friction in the pipeline
EMOTION: A strong “Why Us” story shortcuts complexity with trust
LOGIC + EMOTION: A network built on both fuels direct connections cost-effectively
Why does differentiation matter?
According to Think with Google
your B2B customer will research at least 12 competitors*
in addition to you.
My dual strategy makes it absolutely clear to your ideal customer that your innovation is their best choice.
Laura Fleming Schulte
“IMHO, we did the biggest leap with regards to positioning in years!"
CEO,
robotics scale up
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“[Our story] speaks the right language for decision making audience.”
CEO,
Automation Software Provider
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“An expert in strategy, innovation and the digital world with a strong background in start-ups”
Regional Director,
B2B Sales & Marketing
"Laura clarified our best values to win against competitors and boosted conversions with delicious reasons why we’re better."
Founder,
Food & Travel Platform
Your customized Go-To-Market tools drive recognition, traction and revenue:
Strategy Workshop + Sweet Spot Market Map for clear differentiation
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Cut the guesswork and boost ROI
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Gain a clear view of your value against your competitors
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Target qualified prospects with exactly the right offer for their needs
Inspiring "Why Us” story + Key Innovation Topics to win trust in your expertise fast
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Expand awareness cost-effectively with logic and emotion
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Educate prospects faster with a scalable personal touch
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Empower your sales team with digital tools that build relationships
Step-by-step plan to scale your network quickly through LinkedIn and SEO content
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Connect directly and personally with leads that convert
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Win trust and credibility for your expertise in a scalable format
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Attract prospects cost-effectively
Get in touch to find out how you can reach success faster with a Head & Heart roadmap
PROJECT RENAISSANCE INNOVATION ADVISORY
Owner: Laura Fleming Schulte
Laura Fleming Schulte Consulting
Innere Wiener Strasse 18, 81667 Munich Germany