Accelerate your B2B success with a dual-strategy Head & Heart roadmap fueled by differentiation and trust – not SEM 


92% of marketers “doubt
that their lead generation strategy
is ‘very successful’” 
yet $9000 is spent monthly on average by SMBs on Google ads!

Why burn budget when there is a smarter way?

“Head and heart, 
not just head.”

John P Kotter 
Harvard Business Review 

A dual strategy Head & Heart roadmap combines by logic and emotion to accelerate with confidence.
Here's how:

LOGIC: Customer-centric strategic differentiation reduces friction in the pipeline

EMOTION: A strong “Why Us” story shortcuts complexity  with trust   

LOGIC + EMOTION: A network built on both fuels direct connections cost-effectively

Why does differentiation matter? 
According to Think with Google 
your B2B customer will research at least 12 competitors*
 in addition to you. 

My dual strategy makes it absolutely clear to your ideal  customer that your innovation is their best choice.  

“IMHO, we did the biggest leap with regards to positioning in years!"

robotics scale up

“[Our story] speaks the right language for decision making audience.”

Automation Software Provider


“An expert in strategy, innovation and the digital world with a strong background in start-ups”

Regional Director,
 B2B Sales & Marketing


"Laura clarified our best values to win against competitors and boosted conversions with delicious reasons why we’re better."

Food & Travel Platform

Your customized Go-To-Market tools drive recognition, traction and revenue: 


Strategy Workshop + Sweet Spot Market Map for clear differentiation

  • Cut the guesswork and boost ROI

  • Gain a clear view of your value against your competitors

  • Target qualified prospects with exactly the right offer for their needs

Inspiring "Why Us” story + Key Innovation Topics to win trust in your expertise fast

  • Expand awareness cost-effectively with logic and emotion

  • Educate prospects faster with a scalable personal touch

  • Empower your sales team with digital tools that build relationships

Step-by-step plan to scale your network quickly through LinkedIn and SEO content

  • Connect directly and personally with leads that convert

  • Win trust and credibility for your expertise in a scalable format

  • Attract prospects cost-effectively

Get in touch to find out how you can reach success faster with a Head & Heart roadmap



+1 510 423 1200

+49 157 3524 4077

Owner: Laura Fleming Schulte

Laura Fleming Schulte Consulting

Innere Wiener Strasse 18, 81667 Munich Germany


©2020 by Laura Fleming Schulte Consulting